India Inc.’s BUSINESS BALANCE RESTS with the
“C-Suite-Chief Communication Officer”
Collective
Brand Balance is India’s first & only Neutral ERP – Efforts, Resources & Processes – Consultancy services suite, specially designed for “The C-suite-Chief Communications Officer” Collective.
Brand Balance believes that the future balance of India Inc. rests with this Collective. Along with able agency partners, it is this Collective that will not only manage Brand Reputation but more importantly, shape the balance sheet – drive business growth and manage associated risks.
This is a massive responsibility and needs well balanced application of Efforts, Resources & Processes across internal and external desks. Re-imagination of ERPs will be key.
A Third-Party Service, Brand Balance will Map, Align, Optimize, Monitor and Advise the Collective towards tangibly enhancing the effectiveness of desks across the entire Brand Communications Machinery.
The Three Balance Pivots
Efforts
(BALANCE
COMMUNICATION
PLANNING)
- Designing Plans
- Resource & Process Planning
- Implementation, Outcome Evaluation
- Strengthening Business Scores
Resources
(BALANCE
MANAGEMENT RESOURCES)
- Optimize
Communications Budgets - Optimize Data use,
Research & Business
Intelligence - Align Expectations with
Agency Partners - Team Training
Processes
(SOPS WILL BE
SOPs)
- C-Suite-CCO SOPs
- CCO (Internal) SOPs
- CCO-Agency Partners
SOPs - Agency Partners
(Internal) SOPs
Our Services
Consultancy
Brand Balance consultancy will strengthen brand scores and balance sheet. The 6W+1H matrix will help C-Suite-CCO Collective re-imagine ERPs & achieve their KRAs
Execution
Brand Balance does not believe in lip-service. It will ensure consulted action points across Efforts, Resources & Processes are re-engineered, executed (& monitored) till the last mile
Training
Brand Balance will train talent pool to optimally utilize management resources during changing business situations. This will be done through objective based training programmes
Tech Solutions
Brand Balance Tech Solutions will work towards shortening and fastening inter-desk processes amongst C-Suite-CCO, CCO internal & CCO-Agency partners. MiS and faster TAT are key advantages
Brand Balance Services
YOUR 8 Key BALANCE Indicators
- Stronger brand & business Scores
- Efficient utilization & allocation of resources
- Faster TAT across planning, execution & evaluation across desks
- Better demonstration of business impact from communication efforts
- Agency partners speaking client’s business language
- Scientific data use & evaluation parameters
- Fortification of relationship with (able) Agency Partners
- Higher team readiness across BAU & BNAU months
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