a confluence of holistic understanding of
efforts, resources & processes
across communication planning, execution, evaluation
Brand Balance is India’s first & only Neutral ERP – Efforts, Resources & Processes – Consultancy services suite, specially designed for “The C-suite-Chief Communications Officer” Collective.
Brand Balance believes that the future balance of India Inc. rests with this Collective. Along with able agency partners, it is this Collective that will not only manage Brand Reputation but more importantly, shape the balance sheet – drive business growth and manage associated risks.
This is a massive responsibility and needs re-imagination of well balanced Efforts, Resources & Processes across internal and external desks.
A Third-Party Service, Brand Balance will Map, Align, Optimize, Monitor and Advise the Collective towards tangibly enhancing the effectiveness of desks across the entire Brand Communications Machinery.
The services are designed to showcase a mix of eight Key Performance or Balance Indicators.
Brand Balance services are aimed towards positively impacting KRAs such as stronger brand scores, healthier business revenues, better management of assets & risks and effectively building relevance & trust among all stakeholders.
About the Founder
Siddhartha Mukherjee is the founder of Brand Balance.
He believes that the future of India Inc. rests with the C-suite-CCO-Agency Collective. This, he believes, can be achieved only through an intelligent balance of optimized Efforts, Resources and Processes (ERPs) across the communications machinery.
He is one of the very few in the Brand Communications industry who brings holistic domain expertise and hands on experience of Efforts, Resources & Processes involved across the C-Suite-Chief Communications Officer-Agency Partner desks.
During the last 23 years of his work experience, Siddhartha has worn multiple thinking hats. His rich experience includes fore fronting Research & Data Analytics, Corporate Communication as well as Agency growth stories.
What makes his domain understanding unique and holistic is that he has also been a Business Head of a full fledged media & brand analytics service vertical within a global brand research behemoth. He spearheaded its growth and established it as an industry benchmark.
He has consulted hundreds of Brands. Data & Analytics led MiS play a central role in Siddhartha’s professional deliveries.
He brings on-ground understanding of domains such as – Public Relations, Corporate Communications, Advertising, Media & Account Planning, Media & Market Research, Brand & Media Measurement and Business Leadership. He also understands the nuances of the IMC communication tools – Paid, Owned, Earned & Shared Media.
Writing, Teaching & Cruising on Indian Highways are some of his leisure activities.
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