Menu

Archive of my articles

7 ERP moves by CMOs to make PR deliver for marketing

Six CEO mind shifts that will convert PR into a revenue centre

Corporate communications contribute to CEO KRAs

Scientific PR Data Analytics: The Catalyst for a Public ‘I DO’ from CXOs

PR Measurement injects KAIZEN into CorpComm & Brand Reputation ERPs

Measurement & Analytics help brands balance “BUY ME” and “WHY ME”

Brand Building or Media Relations? A PR desk’s measurement framework reveals focus

Can the Indian PR Business be the first to eradicate AVE cancer?

What makes Chief Communication Officers powerful & successful?

CXO’s perception of PR will drive its measurement

Smell like a rose



Measurement without an Account Planning foundation is a waste of time!

Brand Balance is India’s first and dedicated Measurement & Data Analytics-led Corporate Brand Reputation ERP (efforts, resources, and processes) Management Consultancy. 
Quick Links
Get In Touch
Follow us:  
Linkedin
Locate Us

Brand Balance © All Rights Reserved | 2024

Scroll to Top