Blog
8 Biking Dynamics that teach Brand Management Basics
It’s been more than a week of gloom and stand…
A formula that defines ‘Us’ …more so, during current times of ‘CHANGE’
Irrespective of past, present or the future, the basic construct…
Strong Brand ≠ Strong Reputation
When you combine a logo with promise, what you get…
Focus on ERP will reduce Agency divorce
Disruptions or crisis typically expose the cracks of a marriage.…
Covid-19 disruption offers Opportunities for CXO-CCO Love Affair!
I doubt if there are any official public records for…
Year 2020 – New Normal Turn Around
On a lighter note, for those who remember the 1976…
Over-obsession of tech-based brand-building solutions doesn’t work
In the last five years or so, our brand management…